Communications Committee Chair
John Pascarella
University of Southern California
Send the chair an email message with your questions.
Members
- Alan Jones, CCTE Executive Secretary
- Karen Escalante, CSU San Bernardino
- Michele McConnell, Fresno State University
- Betina Hsieh, University of Washington
- Nirmla Flores, Cal Poly Pomona
- Virginia Kennedy, CSU Northridge
- Lyn Scott, CSU East Bay
- Marni Fisher, Saddleback College
- Maria Lemus, Fresno Pacific University
- Cynthia Geary, Cal Poly Pomona
Purpose
To strengthen our communication strategy and better align with the Council’s broader aims of expanding membership and public visibility, the communications committee will:
- Generate a coherent committee purpose in alignment with the association’s aims;
- Establish short- and long-term goals with concrete deliverables/outcomes;
- Ensure our communication is tailored to our key audiences: members, policy makers, prospective members, and outsiders; and
- Increase public awareness of CCTE’s aims, opportunities to get involved, and impact.
By grounding our purpose, setting measurable goals, and investing in inclusive, member-driven storytelling, we expect the communications committee to become a powerful engine for expanding engagement, growing membership, and amplifying CCTE’s reach and influence.
Updates & Plans
- Audience segmentation & list clean-up: Differentiate communications for institutional
delegates, student-teachers, individual members, and prospective members. Ensure
email lists are updated, and segment audiences by role and engagement level. - Monthly content calendar: Develop a 3–6 month rolling calendar for LinkedIn and email
that includes themed posts (e.g., member spotlights, upcoming opportunities, policy
updates, or research highlights). - Conference communications kit: Create shareable graphics, hashtags, and email
templates to promote conference participation, encourage live engagement, and
highlight ways to join/renew membership.
Forms and Links
Member Spotlight Submission: If you are a CCTE member and would like to be featured in our Member Spotlight page and social media posts, please complete this form!
LinkedIn: Please follow us on LinkedIn!
YouTube: Please add our channel to your YouTube profile!

